Wildfire

Stop Upgrading.
Start Reinventing

AI isn't just a tool. It's the engine for your whole business moving forward. At Wildfire, we don't layer AI over old processes - we rebuild your growth, edge, and efficiency with AI at the core.

Ready for the new advantage?

Trusted by leading brands

Carlsberg
Toyota
Red Bull
Hewlett Packard
Tuborg
TV 2

Why Wildfire?

AI-native Wins. Legacy Gets Left Behind

Don't waste time on pilots or incremental fixes. Wildfire partners with businesses who want more than optimization - they want AI to become their new operating system. We'll help you make bold, focused changes that drive real transformation, not scattered experiments.

What We Do

Strategy Meets Build. Fast.

AI Transformation Workshop

Half-day strategy + live build

  • Lars facilitates strategy, Asger builds live
  • Working prototype by end of day
  • 90-day prioritised AI roadmap
  • No slides, no vendor pitches

From DKK 30.000 ex. VAT

Book a Workshop →
Most popular

Custom AI Agents

Your team's dedicated AI workspace

  • Private chat AI trained on your processes
  • Connected to CRM, accounting, project tools
  • European hosting - your data stays yours
  • Managed and maintained by Wildfire

From DKK 8.000/month ex. VAT

Learn More →

Ad Hoc Solutions

Custom builds on subscription

  • Custom integrations & automations
  • Internal tools & dashboards
  • Fixed monthly rate, unlimited requests
  • Pause or cancel anytime

See pricing on the Build page

See Pricing →

Why Now?

AI-Native Challengers
Move Quick.
Will You Keep Up?

The market isn't waiting. Early movers double down on workflows, data, and speed - leaving legacy players behind. Our 90-day roadmap gets you from ambition to real outcomes, before the window closes.

4 S Identifier for AI Wins

Stupid
Slow
Silos
Status quo

If you're hunting for real AI impact, don't start with fancy models - start with the mess. Find the work that feels Stupid, runs Slow, lives in Silos, or smells like pure Status quo. That's where AI stops being a buzzword and starts printing you unfair advantage.

Client Work

Real problems. Real results.

Creative Production

ELS Production

AI-powered creative workflow

The Challenge

ELS Production makes films, branded content, and creative productions for major clients. Client briefs were piling up faster than the team could process them, production timelines were slipping, and creative review cycles were eating into actual production time.

Our Approach

We built a custom AI workspace trained on ELS Production's own production processes, brief templates, and client history - giving the team an always-on co-pilot that knew their work from day one.

The Outcome

Briefing time cut by 60%. Production team able to handle 40% more concurrent projects with the same headcount. Onboarding new creatives reduced from weeks to days.

"We went from drowning in briefs to actually having headroom for creative work."

Nicklas Boni, Writer/Director
Coming soon
Digital Health

CfDP

AI transformation roadmap

The Challenge

Center for Digital Psykiatri needed to understand how AI could responsibly augment their clinical workflows, improve patient communication, and reduce administrative burden - without compromising care standards or data privacy.

Our Approach

Working closely with clinical leads and operations staff, we ran an AI readiness assessment and a structured 4S framework workshop to surface the highest-impact, lowest-risk opportunities across the organisation.

The Outcome

A prioritised 90-day AI transformation roadmap, three validated pilot projects, and an internal AI governance framework aligned with GDPR and healthcare data requirements.

Coming soon
AI Vision
AI Future

One AI That Knows Your Whole Business

A new sales rep asks how to handle a tricky client objection. Instead of pinging five colleagues, they ask your AI - and get an answer grounded in your actual playbook, past deals, and product knowledge. Instantly. That's what a custom AI workspace does. One place that knows your customers, your processes, and your history - and gets more useful the more your team uses it.

You've got questions.

We've got answers.

What is Wildfire? +

Wildfire is a collective of strategists, designers, and entrepreneurs that partners with organizations to design, build, and launch business models, products, and services using AI-native methodology and user-centric innovation approaches.

What services do you offer? +

We provide strategy consulting for innovation and AI transformation, custom product and service design, business model development, leadership acceleration for AI-readiness, and market validation tools.

What makes your approach unique? +

Unlike traditional consultancies, Wildfire uses an unbiased, platform-agnostic approach, combining design thinking, lean startup, and agile methods with robust, measurable outcomes, focusing on feasibility, viability, and desirability.

How do you deliver results? +

We rapidly prototype, test, and refine innovation concepts, leveraging AI-driven analytics, direct observation, and market data for decision-making, ensuring actionable strategies and validated outcomes.

Can you help with business model innovation? +

Yes, Wildfire specializes in helping organizations rethink, redesign, and accelerate business models to create new value and stay ahead of market trends and customer needs.

What is your process for product development? +

The process includes identifying opportunities, user-centric research, ideation, prototype development, experiment-based validation, and go-to-market strategies. All tailored to client KPIs and use case goals.

How does Wildfire protect my data? +

Wildfire uses encrypted connections, strict access controls, and hardened cloud infrastructure to protect your data at rest and in transit, following industry best practices for SaaS security and change management.

Where is my data stored? +

Customer data is hosted in reputable cloud data centers with strong physical and network security controls, located within major European regions to support latency and compliance needs.

AI brains + build muscle

From first ideas to live automations with a tight, execution-focused team - led by a duo driven by experience and curiosity, turning complex challenges into clear, AI-powered solutions.

Lars Richter

Lars Richter

AI Strategy / Workshop

+20 years experience in tech, strategy, digital solutions and communication. Worked with clients such as Carlsberg, Royal Copenhagen, Red Bull, Toyota, Hewlett Packard and TV 2 Denmark

Asger Teglgaard

Asger Teglgaard

AI Architect / Builder

Builds working AI systems live during client workshops. Former business developer turned hands-on AI architect. Ships prototypes before lunch. Turns business problems into working AI solutions.

Europe Map - Denmark at the heart

HQ in Silicon Valhalla

We're based in Denmark, but are Europeans by heart and work with companies and organizations across the continent - either remote, hybrid or on site. You choose which model works best for you.

Let's talk →